Primal Founder

The reason I do what I do is simple: 

I want to prove that change is possible and, in doing so, help people to live happier, healthier lives. For me, the words “that’s just the way things are and there’s nothing you can do about it” have driven almost everything I have ever done. I want people to be passionate about who they are and who they can become, no limitations.

Speak to me about: boxing, nutrition, gut health, injury rehabilitation, postural correction.


Head Coach | Strength Specialist

Making ordinary people do the extraordinary is why I do this job. Watching clients start out thinking they can't, and seeing their reaction when they do, is awesome. Strength training should be inclusive for everyone, not just big lifters. Everyone has their own starting point and I love to help people progress in strength, and confidence. 

Speak to me about: muscle gain, strength, powerlifting, rugby.


Senior Coach | Movement Specialist

My mission is to help people enjoy longer, healthier lives by finding a sustainable balance of good nutrition, good movement and strength. For me, happiness is being alive and well for as long as possible. Keeping strong and eating well has enabled me to keep enjoying my lifelong love of outdoor activities. My ultimate goal is to still be snowboarding at the age of 90!

Speak to me about: movement, nutrition, fat loss, sleep, kettlebells.


Senior Coach | Combat Specialist

"That'll do" will never do!

As someone who is, let's say, a bit picky, I want the best from everyone, myself included. I want to influence the people I work with to actually care about becoming a better version of themselves. Getting to help clients hit their own personal milestones, and feel good about themselves will always be a great reason to come to work.

Speak to me about: kickboxing, kettlebells, calisthenics and all things bodyweight.


Senior Coach | Athletics Specialist

When I played rugby there was nothing better than walking off the field knowing that the preparation you had put in over the previous weeks, months and years had helped you to play that little bit better. A love of coaching more than playing has transformed my passion into seeking out the best ways to improve sports performance through all things speed, power, strength and fitness training. 

Speak to me about: sports performance, athletic performance, female physique development.

Coach | Fat Loss Specialist

As someone who previously hated the idea of the gym, or any exercise in general, I know how daunting it can be starting a new fitness journey. But seeing first hand the how much better life can be when you are fit and healthy, all I want to do is help other people reach the goals that are going to help them feel better in every way.



Pilates Coach

'No Brain, No Gain' is my approach to training. By developing high quality movement skills and body awareness you create the potential to learn new skills, or to get even better at the sports you love. I enjoy helping people to realise their potential, which is why I love my job as an 'options facilitator'. Make the decision to train smart, not only hard, and you will have so many more options available to you whilst keeping training fun!‎

Speak to me about: neuro athletic rehab and training, visual and vestibular corrections, movement and postural improvements.



Marketing and Brand Manager

My passion is helping to improve the lives of others and when I met Darren, I'd never met anyone so equally passionate about creating positive change in the world. I take great pride in finding creative ways to communicate Primal's message to our audience. Watching people discover a new passion for health and fitness and achieve things they never thought possible makes my job worthwhile every day.